Axis-Sheild is an international in vitro diagnostics company, headquartered in Dundee with R&D and manufacturing bases in Dundee and Oslo. The group specialises in the supply of instruments and tests for the rapidly growing physician's office testing market and the development, manufacture and marketing of innovative proprietary diagnostics kits in areas of clinical need.
BlueSky Experiences were recommended to Axis Shield, and the client was looking for an even for their staff that enabled the senior management team to present the new corporate strategy and gain buy-in from the staff.
The creative team at BlueSky met with the client to discuss the event's objectives and took a full brief. Axis Shield were looking for a serious business event where the corporate messages could be delivered in a fun and engaging way.
The final format was a three day company conference and team building event organised by BlueSky Experiences.
On Day One, the Axis Shield team were picked up by coach from their offices in Dundee and brought to the BlueSky Experiences purpose-built team development and conference centre near Perth. Following a morning meeting in the conference centre, the group enjoyed lunch and then prepared for the afternoon's team building session.
The Axis Shield staff then divided in to teams and went on a treasure hunt where they had to work together and navigate various checkpoints throughout the extensive grounds of BlueSky to complete treasure challenges and were rewarded with unconnected pieces of information.
The group then tackled the challenging Code Breaker activity, which encourages the individuals within the whole team to collaborate and use all their skills to decipher a number of clues and complete a set of challenges to crack the code.
With Code Breaker, communication and decision-making in and between teams is essential to cracking the code. Interpersonal and relationship building skills are enhanced through the need for high levels of negotiation and interaction. The Axis Shield teams were motivated to think laterally and achieve the common goal of translating cryptic pieces of information using their decoding matrix, decipher spell box and ultimately crack the code!
Once the unique 12-digit code was cracked, the Axis Shield super code breakers rounded off the day with a barbecue and some giant pub games, consisting of Connect Four, Air Hockey, Table Football and Pool before departing to Murrayshall Hotel near Perth.
BlueSky Experiences were responsible for the organisation and event management of the entire event from the transport and accommodation to the activities, catering and onsite AV support.
Colin King from Axis Shield commented:
"We approached BlueSky with an outline of what we were trying to achieve and BlueSky constructed a programme which included complete event management with activities aimed at getting our message over that if we work together and everyone gets involved the challenges we face become easier."
"BlueSky took care of the complete 3 day event. The event was well constructed and managed by BlueSky and at the end of the event we felt we had achieved our aim of managers recognizing they can make a difference and wanting to make a difference."